MAH Logo

Utskrift från Malmö universitet - $

Ahmad Azadvar
Doctoral Student

Ahmad is a doctoral student in the industrial graduate school Data Driven Systems, with a focus on Game Design and Immersive qualities of games.

Entertainment media and video games in particular have become an inseparable part of entertainment regiment of consumer subjects. Growth of video game industry emphasizes this fact and consequently necessitates not only better technical quality of the products but also a deeper understanding of the gamer and her entertainment needs. To grasp the makeup of a habitual gamer it seems essential to study historical, political and societal factors and their psychological effects combined with markings of developmental stages reflected on players' behavior. On the other hand, routine gaming implies a re-occurrence of behavior both within and outside the gaming environment. Although monitoring and recording behavior have long been a common practice in the game industry, most of the instances are limited to performance metrics, detection of anomalies, spending habits and churn prediction to maximize profitability. Immediate and tangible turnover of these methods guarantees their popularity and advancement but also discourages scientists to pursue a deeper analysis on causes and effects of recurring behavior of consumer subjects.

Research centres

Internet of Things and People Research Center pil show

Faculties and departments

Department of Computer Science and Media Technology pil show
Faculty of Technology and Society pil show

Contact details
Visiting address:
Postal address:Malmö universitet, 205 06 Malmö
Delivery address:

  • Publications

  • Last publications from Malmö University Electronic Publishing.

    2020 | Artikel i tidskrift
    Defeating the Boss Level …
    Marston Hannah R., Azadvar Ahmad

    2020 | Artikel i tidskrift
    Aging Agents
    Azadvar Ahmad, Dalqvist Ebba

    2019 | Konferensbidrag
    Influencers in Multiplayer Online Shooters
    Canossa Alessandro, Azadvar Ahmad, Harteveld Casper, Drachen Anders, Deterding Sebastian

    2019 | Konferensbidrag
    Your Gameplay Says It All
    Melhart D., Azadvar Ahmad, Canossa A., Liapis A., Yannakakis G. N.

    2018 | Artikel i tidskrift
    UPEQ: ubisoft perceived experience questionnaire
    Azadvar Ahmad, Canossa Alessandro

    Länk till alla publikationer i DIVA.
blackbox blackbox
Malmö högskola
Teknik och samhälle
Institutionen för datavetenskap och medieteknik
WORK 205 06 Malmö Sverige
  Malmö universitet  
205 06 Malmö
  , rum , , Malmö

photo of Ahmad Azadvar Ahmad Azadvar