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Mattias Melkersson
Senior Lecturer

Mattias Melkersson has a PhD in Sport Sciences. His main research is conducted within Sport Management with an emphasis on marketing, branding and consumption. He has a specialized research focus on gender, identity and branding within football.

Faculties and departments

Department of Sport Sciences – Sport and Leisure pil show
Faculty of Education and Society pil show

Contact details
Visiting address: Nordenskiöldsgatan 10, Orkanen, IDV
Postal address:Malmö universitet, 205 06 Malmö
Delivery address:40

  • Publications

  • Selected publications from Malmö University Electronic Publishing.

    Peer-reviewed Journal Articles
    Melkersson, Mattias (2013) "Brand Management as a vantage point for revising developmental opportunities and challenges within contemporary women’s soccer in Sweden : the case of LdB FC Malmö" Soccer & Society;6, 834-849, Routledge, ISSN 1743-9590, DOI [länk],

    Other publishing
    Melkersson, Mattias (2014) "Reviewing Marketing and Organisational Conditions for Women`s Soccer : The Case of Linköpings FC" (PDF document) (application/pdf)
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Malmö högskola
Lärande och samhälle
Lärande och samhälle
WORK 205 06 Malmö Sverige Nordenskiöldsgatan 10
  Malmö universitet  
205 06 Malmö
  Orkanen, rum Orkanen, IDV, Nordenskiöldsgatan 10, Malmö

work 0406657867 cell 0739381787
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